By Elric Langton | 16 March 2025
In today’s podcast, I discuss the moron trolling SkinBiotherapeutics and me. I sent the following introduction to the editor of Beauty Independent. I do not expect a response from them; it is merely a nudge in the right direction for their editorial team, which I hope—indeed, expect—will spark interest among their editorial team and the founders and CEOs who contributed to their article.
I read your article titled;
Stagnation Or Evolution?: The Fierce Debate Over Beauty’s Sputtering Ingredient Innovation.
The skincare and cosmetics market is poised for a significant transformation. This April, at the In-Cosmetics forum, Croda will unveil a groundbreaking innovation that challenges the notion of "ingredient innovation stagnation."
Enter SkinBiotix Lysate—a scientifically validated breakthrough set to redefine the role of lysated bacteria as a skincare active. Developed by SkinBioTherapeutics PLC, a spinout from the University of Manchester, this innovation is the brainchild of Dr Catherine O’Neill and Professor Andrew McBain. With two years of exclusive access granted to select Sederma VIPs and a wider release to 500 clients in late 2024, anticipation is high.
Dr Damien Kelly, VP at Croda, hails it as a game-changer, paving the way for a new era in biotech-driven skincare. Far from stagnation, this is innovation in action, with SkinBiotix Lysate leading the charge.
I have written extensively about this long journey; it has taken five years to arrive at a point of commercialisation not previously seen in the cosmetic market. This will be more revolutionary than Matrixl. No more smoke and mirrors marketing; specific anti-ageing claims can now be made during marketing and advertising campaigns that were never before permitted.
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